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What Is the Difference between Royalty Free and Editorial Images?

In addition to Creative / Royalty Free stock images, YAY also sells editorial images. These images are intended for editorial use only, and cannot be used commercially.

Editorial rights are licensed on a use-by-use basis. Use in an editorial manner means use relating to events that are newsworthy or of public interest and usually distributed through a legitimate mass media, presumably unbiased, which reaches an anonymous audience.

As a rule of thumb images marked editorial should only be used in connection with an editorial article. The article (or text) has to have a relevance to the image used. You can use an image of a celebrity to illustrate an article about that celebrity, but you cannot use the image to illustrate the article "Ten steps to get the man of your dreams". You also cannot use an editorial image commercially, f.ex use an image of a famous couple and connect it to the online dating-service you run. What you can do, however, is to use the image in connection with the article "Love is blooming in Hollywood".

If you have any questions, please contact us.